January 31, 2012

Posted in Uncategorized at 8:50 am by stonebankblog

Just what I have been thinking — analytics seem like the “new math” that somehow diminishes our ability to see the world as it is.

Susan Kiernan-LEWIS

A few days ago, Publishers Weekly published a photograph with one of its online articles that you will not want your children to see.

For authors of any stripe, (indie or trad) it is as gruesome and horrifying as anything Stephen King could conjure up. The photo shows a pie chart depicting those avenues deemed most likely to spur a reader to buy a book. (Yes, it adds up to 203% and yes, there’s no information on how these pie wedges were calculated, but let’s stick to the horrifyingness of it for a bit.)

Allow me to direct your attention to the “social media” wedge of the pie. While it sits at a puny 11.8%, this effort, for most authors, constitutes a concentration of time and work on par with creating their manuscripts. Are you really living on Facebook and Twitter for a measly 11% return on your (time) investment?

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